Cycling is enjoying a resurgence as the price of fuel continues to drive higher, forcing many to reconsider methods of transport previously discarded.
Cycling is far more common on the continent and many environmentally aware holiday homes now offer free bike hire to those willing to discard their car for the week. Britain is trying to do its fair share too and has targeted 10,000 cyclists on the roads by the time the Olympics hit the country next year.
Victoria Pendleton, the Olympic gold medal-winner has launched a new campaign to get bikes back out of British sheds all over the country and back on the roads. Many households will have an old bike which needs a bit of TLC before being fit to ride but Pendleton says it is surprisingly cheap and easy to fix most two wheelers.
EDF is the first sustainably aware partner for the Olympics and is backing the bid to significantly reduce the UK’s carbon footprint by 2012 and cycling is seen as a great way to achieve this.
Of course, in order to cycle safely, a helmet is needed but the current chunky plastic models are not always the most comfortable fit. That is all set to change with the latest innovation due to be hitting shelves shortly – the helmet that is made from cardboard.
Rewind a moment…cardboard? Hardly the strongest material known to man? But its makers say it is surprisingly strong.
The new Kranium helmet is the brainchild of a London designer, Anirudha Surabhai and claims to be able to protect the head from more than four times the impact force than a traditional helmet with a polystyrene design would. Even better, the lightweight design feels much more comfortable for the user and can even be fitted specifically around the skull for a tailor-made experience at very little cost.
Polystyrene based helmets, whilst an essential for cycling up until now, crumble upon impact and contain petroleum-based cores, which is far less environmentally friendly than the sustainably sourced cardboard Kranium.
The Kranium has a corrugated cardboard centre which is topped with a waterproof acrylic shell in order to stop the cardboard getting wet in the typical British weather.
For the tailor-made experience, the head is scanned and due to the flexibility of the materials and the design, it is simple to fit the model to the shape of the skull. In the future the manufacturers believe the helmets may be sold via vending machines making it much more viable to hire a cycle whilst out and about.






